Easy Step-By-Step Marketing System
to List Expired Listings

This market is like a tsunami, washing away hundreds of real estate agents every single day. It's harder and harder to survive the falling prices, stubborn sellers, and lack of business. So now you're faced with a choice:

Quit real estate and get a regular job
Struggle, prospect for hours every day, and hope for a deal here and there
Learn an effective system, follow it daily, and thrive

Some agents are doing just fine; maybe even in your office... And expireds are getting relisted and sold daily, so you know SOMEBODY is doing SOMETHING right. The fact is YOUR SUCCESS IS YOUR CHOICE. Your success depends on knowing what to do, what to say, and what to mail.

Free Expired Listings Letter Immediate Access To Expired Listings Letter You're a click away from a powerful letter. Simply attach it to your resume and mail to expired listings for instant results. Plus... Get FREE weekly tips, videos and practical advice on how to list MORE expired listings. First Name: Email: I respect your privacy and will NOT stuff spam into your inbox! You may unsubscribe at any time. Privacy Policy

How much more would you make
if you only closed TWO EXTRA TRANSACTIONS
each month?

$7,000? $9,000? More?

You know agents doing it right now. Why not you?

EVERYTHING I'll share with you is what I successfully did every day. No theories, no fluff. Just proven marketing, tested direct mail, and real information producing real results.

Hello, my name is Borino. Sometimes they call me "The Expired Guru" ;-) I've been involved in real estate, marketing, and training for... well, let's see... seventeen years now.

I was a 24-year old emigrant without a clue, and completely broke. A rookie agent, barely speaking English, with absolutely no business experience. I struggled and I failed. Over and over. For a brief time I even lived in an old Cadillac DeVille. Boy, THAT was good for my ego :-)

I knew I had to do something fast to turn things around. I was fed up with being broke. I became a student that was ready (just like like you are now), and just then I met an agent - a great teacher - who showed me the secret to tons of listings: expireds.

For a while this old Caddy was my transportation, my office, and my home.

I was on my feet in a matter of months.

It was like a movie: I went from an old clunker to a brand new car, my own luxury condo with tennis courts and swimming pool, long vacations in Europe, ski trips. Life has been good, very good in fact. Take a look...

But please understand, it's not about how great my life is, but HOW GREAT YOUR LIFE CAN BE. It's my turn to pass the success information onto you...

For the first time ever, I will open the doors and give you all my secrets: every single letter, postcard, and market update I sent. Every script that got me easy listing appointments. You'll get my complete resume and an expired package that crushed most of my competition before they even got a chance to talk with the seller. Every tool I used to successfully dominate the expired listings for years in my area. Plus tons more...

When I say successfully, I don't mean closing a transaction once in awhile. I mean solid, predictable, repeatable auto-pilot real estate marketing system that produces a nice flow of income for you every single month without breaking your back or your bank.

Why Expireds?

• Easy to find - they are already waving their hand saying "Hey, we want to sell!"
• Inexpensive to market to
• Many are motivated to list and sell right away
• Frequently more realistic about pricing after months on the market
• More educated about the listing process because they've already been trough it
• Plentiful in most markets
• Most of your competition doesn't know how to work expireds - they are winging it!
• Most of your competition doesn't have the right marketing tools

I made a great living selling expireds for years, and I'll show you exactly how I did it. Once I had the system in place, I sold 32 expireds in just ten months and earned

18105 Seine Ave	6915 Vanport Ave	4545 Layman Ave
13030 Cornuta Ave	4372 Princeton Ave	10925 See Dr
832 West Ave	9620 Walthall Ave	13114 Anola St
2520 Olive Ave	14603 Poutler Dr	14233 Allegan St
3630 Vista	8431 Summerfield Ave	9830 Armley Dr
7755 Bollenbacher	14108 Flomar Dr	10205 Sherrill Ave
10702 Rose Dr	10912 Dicky St	170 Gage Ave
8844 Dalewood Dr	10351 Eagan Ave	4614 Prada Dr
9303 Barkerville Ave	11035 Portada Ave	16442 Rushford Ave
15163 Anola St	4140 Workman Mill	8615 Alburtis Ave
10921 Parise Dr	1002 Macy Dr

Many more for several years after that. Expireds became my bread and butter. Now I'm ready to show you how to do it. You will have a complete blueprint with all the details.

Could you do it or does it sound like stretch for you? Let's do some numbers. Suppose you take it easy and only do HALF of what I did my first year. That's ONLY 16 closed deals in the next twelve months. And let's say your average commission is $4,925 (I know, in some areas it's twice that much but it will do for this example).

So using the Expired Plus system could make you
in commissions. Not bad, right?

Slow market, competitive market,
it doesn't matter.

If there are expired listings in your area,
and you're ready to go to work,
I'll show you how to get them.

Now, let me be clear: Expired listings do take some work and patience, no question. Then there is some cost for the mail, resume, letters and postcards. The Expired Plus System will NOT make you rich over night.

But if you diligently follow my instructions, use the marketing materials, and do it CONSISTENTLY, you could be taking listings your first week. Here is how it works...

Build credibility and trust through multiple marketing channels

Using a combination of advanced marketing methods you will form a powerful bond with your potential customers. This will result in both immediate listings and long term business.

This is actually very easy.

And once I show you how to do it, you'll never go back to the "old prospecting ways" again.

The biggest obstacle you'll face is competition from other agents. But have you noticed that most agents don't have a good system in place? And the top producers that do, will now have to compete with you.
Here is the scoop...

You will get a complete package:

1. The Expired Plus Course book
2. From Dreams to Reality book
3. Success Journal
4. Quick Guide - You're up and running in 14 days
5. CD loaded with my best expired listing letters, postcards and updates
6. My resume - a powerful expired listing brochure
7. Money Amplifier Visualization Tool
8. The X-Tracker Business Analysis and Tracking
9. A video explaining the resume marketing
10. A video explaining the X-Tracker and its benefits

Check out the details in this short video:

The Expired Plus Course Book

Complete Guide to Expired Listings 92-page course book loaded with tips, techniques, and real life examples. You will learn how to research, find, and contact the hottest expired leads, how to beat your competition and get a chance to list properties before anybody else.

I will walk you through the entire process, step-by-step. I'll explain every script, share with you every insight, and build your confidence. By the time you're done, you will be miles ahead of your competition. You will be educated, prepared, inspired and ready to go. Plus you'll get a couple of tips 99.9% of other agents NEVER even heard of.

Expired Listing Letters, Postcards, and Updates CD

Some sellers only need to read your resume and the cover letter, and they are ready to set up a listing appointment. Others are more hesitant. This is where strong direct mail campaign does the trick. You've heard the saying "The money is in the follow-up." The fact is the money is in a GOOD FOLLOW UP.

You'll get a CD loaded with a complete library of my best expired listings letters. Each is written specifically to eliminate sellers' objections and peak their interest. Also included is a set of powerful full-color postcards and market updates. They will keep your name constantly in front of the sellers that hesitate to list again. Your mail campaign will keep reminding them of you and compel them to call you.

Copy the entire library into your system such as Top Producer, print the postcards, and you're ready to go (the letters are in MS Word format and the postcards in MS Publisher). You have enough
great fresh marketing materials for up to one full year:

• Cover letter with your resume - different & engaging
• 14 Powerful emotion-based follow up letters
• 8 Full color postcards focused on benefits of listing with you
• 14 letters for expired vacant homes and rentals
• Neighborhood update template - Just Listed or Just Sold

Good direct mail makes your job so much easier. Imagine your phone ringing:
"Hi, you've been sending us some real estate information. We'd like to talk to you about selling our house." It doesn't get any easier that this.

Scripts and Dialogs

I never believed in aggressive selling or closing. I was never comfortable with tricks and sleazy tactics. And neither were my clients. Because of my background in film acting, it was easy for me to develop natural scripts that melt resistance and lead effortlessly to appointments and listings.

You will know what to say, how, when, and most importantly WHY to say it. These are easy dialogs created as a combination of the latest psycho-linguistic research and years of my experience both as an actor and an agent. You'll ask the best questions to get inside your prospect's mind.

You will feel in control and at ease, communicating WITH the sellers. You will learn how to have pleasant conversations where no aggressive closing is needed. And here is the best news...

You don't have to memorize some silly used car sales scripts. In fact...

You don't need to memorize anything.

Throughout the X-Plus course, I will share with you real-life conversations with real expireds. I'll teach you how to say the right thing without sounding like a robot or an annoying telemarketer. With the right direction and a little practice your conversations will flow easily and naturally, even with the more emotional sellers.

Agent Resume

In today's market, you must stand out from your competition, or you're toast. I'll show you a personal resume loaded with everything an expired seller wants to know: Who you are, how you are different, and why they should list with you.

This is not a cheap little black and white brochure that ends up in the trash, but fourteen full-size pages of solid marketing. Each page is specifically written and designed to address a question or a concern expired listings have. You can deliver or mail it to sellers and watch their doors open for listing appointments.

Even if some homeowners don't re-list with you right away, they often keep it. I had clients call me twelve months later because they were impressed with the resume package.

You will get a PDF version, plus a fully editable Microsoft Publisher version. Replace the samples with your information, pictures, and text, and it's ready to go. One more thing...

The expired package with my resume was my secret weapon that eliminated most of my competition right from the start. Now you can have everything I used - every single page.

Plus, I'll give you tips on making the entire package so powerful, some expireds WILL CALL YOU THE SAME DAY to come and list their house.. Just be prepared that there will be agents scratching their heads wondering how you pull it off and get so many listings.

Yeah, some agents will not be happy; but then again, they don't pay your bills.

From Dreams to Reality

You have probably tried all the positive thinking, affirmations, visualizations, watched The Secret... and yet your success is still outside your reach, right?

So you tell yourself "Just be patient." NONSENSE! How would you like to follow a simple seven-step formula that produces fast results? Not in the future, but NOW!

This is a 46 page guide, written specifically for you to reach your real estate and financial goals. Not when you're in your sixties - but now, while you still get to really enjoy life!

• Eliminate insecurity
• Enhance your self-esteem
• Increase your inner power
• Literally re-program your mind to reach your dreams
• Create perfect blue print of your success
• Knock down every barrier that stands in your way
• Turn your dreams into reality

It's not a matter of IF, but a matter of HOW. Everything is possible, if you know how. Dream big! No "pie in the sky" positive thinking theory, but a real guide that produces real results.

There is plenty of wealth out there waiting for you.

I'll show you how to get there quickly and easily in seven simple steps; whether it's more money, less stress, more business, or a better future.

The Money Amplifier

How can something as simple as the Money Amplifier be so powerful? Can you really program your mind to make a specific amount of money? Stories and studies prove that you can. This visualization tool is specifically designed to enhance your income abilities and help you reach your commission goals.

You'll find out how a famous Hollywood actor used this tool to make $10 million dollars.

The X-Tracker

Do you wonder what it would take to earn $75,000... $90,000... $115,000 in commissions from expireds? You have all the tools. You have the right mind set. And now you get your own business analyst. This nifty Excel spread sheet will:

• Visually anchor your success
• Keep you focused on your dreams and goals
• Evaluate your situation so far
• Project monthly and yearly listings
• Help you set up a solid business plan
• Track your progress
• Project your weekly and yearly income
• Calculate the number of contacts, appointments, and listings needed

In just a few short minutes you will be clear where you are, where you're going, and what you need to do to reach your goals. Plus, the X-Tracker will help you stay on track. Check out the short 7-minute video to see the X-Tracker in action. Just click on the Play button below.

Quick Guide

I know... it almost seems like too much, doesn't it? Don't worry, the downloadable Quick Guide breaks down everything into simple steps. Each day you follow a few easy assignments. In just fourteen days, you will completely understand all the concepts. You will know how to implement your marketing, and go after leads and listings.

This is not an e-book

Let me make it clear, this is NOT some cheesy e-book download or some twenty-year old recycled marketing used by every part-timer in town. The X-Plus is the real deal:

A complete real estate marketing system

Turn-key business in the box - a real estate marketing system with all the cutting-edge tools and solid information you need to succeed in the expireds game. I'll share with you EVERYTHING - no holds barred. Are you ready to get started? Hang on, we're not done yet. I'm going to throw in three special FREE bonuses...

FREE BONUS #1 - Expired Boot Camp ($499 Value)

Normally I don't do one-on-one email coaching anymore. This is different. I'm pulling out all the stops. I am ready to do WHATEVER IT TAKES to inspire you, to guide you, and to make sure you're successful. So for six weeks, you and I will exchange weekly emails. We'll go over what worked, what didn't, and how to make your next week even better. You can ask questions, clarify things, and ask for directions - anything goes. You will be inspired, and you will stay on track.

FREE BONUS #2 - 20 Minute Phone Consultation ($75 Value)

I normally charge $225 per one-hour phone consultation. This will be your opportunity to analyze your phone approach, work on your scripts, and ask questions for FREE. You can pick my brain and ask anything you want. We can practice and role play and I'll give you feedback... anything that will take you closer to your success.

Don't worry about taking notes, it's too distracting. I'll record the call, so you can replay it later.

FREE BONUS #3 - Your Resume Analysis ($225 Value)

Your expired package and your resume are two of the most important marketing tools. If done right, they will open the doors and make listing expireds easy and effortless. After you put your package together, I will review it for you. I'll analyze each page, your marketing pieces, and your cover letter.

We'll go over what is good, and what needs work (and why). We'll tweak the design, colors, paper, text, photos... everything, to make sure the package delivers maximum marketing impact.

How much is it?

The entire package is only $299 right now only $197- less then a box of postcards. Plus you'll get $799 in bonuses - FREE. Now you really have NO EXCUSES to jump start your business quickly! Just one expired sold will pay for it, and a LOT more.

100% UNCONDITIONAL MONEY-BACK GUARANTEE

I know this stuff works. It made me wealthy, it has made many others wealthy. The only question is, will it work for you? No matter what I say, the proof is in the pudding. I am convinced it will. So convinced in fact, I'm willing to put my money where my mouth is.

Use the the entire system for a FULL 180 days. Put it to work for six months and see for yourself. I expect one of two things: Either a great testimonial about your success, or a returned package in the mail. Yep, it's that simple. If the X-Plus (and myself) don't live up to your expectations, if you don't get the results I promised, simply shoot me an e-mail, throw all the books and the CD back into an envelope and send it back. I will PROMPTLY refund every penny - no questions asked, no hassle.

The fact is, if your business doesn't experience a significant boost... if you don't increase the number of solid leads and saleable listings, then I don't deserve your money. Simple as that.

All right, there you have it, right in front of you. I did my part. Now it's your turn. Your future is in your hands. You can keep struggling, working long hours, prospecting, going door-to-door, cold calling... or you can finally turn things around.

All it takes is a belief, the right information, and the right tools. I believe you can be successful, otherwise I would not waste your time or my time here. Do you believe? Then take the next step and invest in yourself.

Borino

Your payment is 100% secure online

PS: There is plenty of bogus stuff out there. I know you may be hesitant because you've been burned before. I get that. But rest assured that from here on out, you won't have to take another step without me walking alongside you.

So really ask yourself if this feels right for you. If your gut tells you YES...

Reach for my hand and let me help you. You can always back out later, at no risk to you. But at least you'll never ask yourself, "What if?"

PPS: Order right now and shipping and handling is FREE.

Do you have question? Contact Borino

EXPIRED PLUS by Borino Consulting
P.O. Box 3306 Redondo Beach, CA 90277
1-800-573-8492

Disclaimer

© Borino 2008