"Expired Listings"
Are you one of those real estate agents looking for listings and leads by doing the usual things:
- Cold calling
- Door knocking
- Calling FSBOs
- Holding Open Houses
Expired Listings - Why Bother?
Now, don't get me wrong, there is nothing wrong with any of the above prospecting activities. Many real estate agents make a decent living doing it. BUT, have you noticed the amount of expired listings in the MLS lately? Most areas are PACKED with them. Properties are not selling, agents don't know what to do to move so much inventory, and hundreds of listings are just sitting there... until they expire.
Expired Listings = OPPORTUNITY
Expired listings - find out more about the X-Plus here
You already know who the sellers are. They are waving their hands ready to sell, so you don't have to spend tons of money and time looking for prospects.
Also, most of your competition doesn't have the right system for expired listings in place. Most agents simply improvise when it comes to expired listings. No good script, no system, no specific marketing pieces, and no plan. No wonder the results are not great.
The thing is most expired listings are ready and motivated to sell. They are frequently easier to work with than regular sellers. If the right agent approaches them with the right marketing, the right questions, and the right attitude, expireds can be easily converted into listings. If you know what to do and what to say.
Expired listings are fairly inexpensive to market to compared to other real estate marketing methods like direct mail farming or advertising. A good resume, a few letters and a couple of postcards combined with patience is usually all it takes before a hot lead turns into a hot listing.
But the best part about expired listings is there are just so many of them right now. Over the next two years expireds can make all the difference and turn a struggling agent into a thriving one. No matter what the market is like, LISTINGS are still the name of the game. Easier to control, easier to handle, and easier to sell and close than most buyers. Agents with good listings will always make money, regardless of the economy or the real estate market.
After all, home are still selling. Every single day there is somebody who wants to, or has to sell and move. And there is somebody who wants to buy. Deals are being closed on Thanksgiving, Christmas, New Year's Eve. If you figure out how to take good listings, you will win. End of story. And expired listings can be your tickets.
The Expired Listings Gold mine
Every real estate agent would benefit by having a program to work on expired listings. More and more will be available because of the changing economy and agents’ inability to stay ahead of the trends. This is a great time to build your listing inventory because the sellers want to sell.
Marketing System
Good marketing system can do just that: Get you plenty of listings. And while you relax at home and enjoy time with your family or friends, other agents are working for you day and night. Working to get you paid, even while you're on vacation, having fun with friends, or playing golf.With the X-Plus expired listings marketing system you can take one, two, three, four, or more listings every month like clockwork. You will know exactly what to do, what to say, and what to mail.
You will take control of your marketing, your real estate business, and your future. You will be finally in control of your life. No BS, no fluff, no theories. Just tested, proven marketing methods, great expired listings letters and postcards, scripts and questions to ask, and much more.
